For over 150 years, Campari has been a favorite liqueur for drinkers with different tastes. The liquid is a dark red color and is often mixed with other alcohols and non-alcoholic drinks for cocktails. When you smell Campari, you'll be reminded of pomegranate, strawberry, spicy herbs, bitter orange and cherry. The flavor starts off sweet and is followed by an herbal, spicy taste. After that, the bitterness of the drink starts to build.
The most common ways to drink Campari are in cocktails, with prosecco or with soda water. While you can drink it neat, many have trouble with the bitter taste. Because of this, many of the mixed drinks that use Campari are strong flavored as well.